Las marcas, los mejores de la camada y el iPod Shuffle

Robert Scoble, evangelista de Microsoft y blogero destacado, comenta sobre el efecto de las redes en el mercadeo del iPod Shuffle, el nuevo reproductor portátil de Apple.

iPod Shuffles hard to get? Blame word-of-mouth networks
So, what is the new branding? It's the likelihood you'll tell your friends, family, or readers about your new product. Apple's product quality and marketing are working to make Apple's brand love very high. Steve Jobs now gets applause just for displaying a product box

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Keep in mind: best of breed is both the product itself and the marketing/evangelism that surrounds it.

[via Scobleizer: Microsoft Geek Blogger]

Para recordar: El mejor de la camada es tanto el producto en si mismo como el mercadeo/evangelismo que le rodea.

Etiquetas: iPod - Apple - Marca