Analisis del sitio web de Zara con respecto a su estrategia de marca

brandchannel.com |Zara Clothing Brand | Inditex Fashion Retail Group

"All in all, the site provides a strong representation of the brand. Like its stores, Zara.com has a great look, strong on design and ultimately functional without skimping on quality. Other than working out the major browser kinks, the site succeeds in its goal to provide users with a complete simulation of the brand experience. As Zara has successfully proven in business, providing visitors with a sophisticated atmosphere allows the product to ultimately sell itself."